Everyone in the design world agrees: Fonts Matter. But how much do they matter? And do they actually say the same thing to the Design Insider that they say to the Common Viewer? Consider the outrage heard round the design world in response to Hillary Clinton’s Presidential Campaign logo. Was it justified? Can a presidential candidate truly alienate the masses with an aggressive, ugly, ill-formed word-mark?
Be a Part of Science and check out Font Census, created by the folks at TypeTasting.com to demystify fonts, and close the information gap between Design Nerd font analysis and the gut instincts a common viewer feels toward different fonts. You’ll be led through a quick survey of a randomly selected font, and your impulsive responses will be churned together to find out if the Common Viewer and the Design Nerds agree on what message your font is sending!
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