This logo/identity was created for Pharma Strategic Consultant Haas and Partners, specializing in risk management consulting from pre-clinical to OTC. The Life cycle of butterflies was used to visualize the wide range of expertise Haas and Partners offers across the entire life cycle of development. Although the simplified DNA strand based logo was chosen as a final design, the atomic logo alternate is included here as well. Business cards, letterhead, envelope, and style guidelines were created, as well as Microsoft Word template. Final identity and branding for Haas and Partners may be viewed live at the Haas and Partners website. The website was created by MG Markham Design to articulate the dynamic, far reaching expertise of Haas and Partners LLC, as well as to reflect experience and proficiencies offered by this consultancy firm.