These logos were commissioned by Jonaly Grace Fincher of Soulation and Ruby Slippers.org in a branding/rebranding of the Ruby Slippers Blog. The concept is Dorothy and the Wizard of Oz, and the logos expand upon the idea that bringing sexuality and faith together into one holistic space is an integral journey that brings us both to the mythical emerald city of self knowledge and fullfillment, as well as brings us back home to a true knowledge of ourselves. The modern Dorothy and her partner on this journey, the “hipster” Cowardly Lion are meant to resemble present day manifestations of the male and female intrepid journey to enlightenment.
Alternate web comps are included. The concept of “Hipsters of Oz” was inspired by a wonderful special feature that Shutterstock created, only to discontinue later. I would have happily used their stock images, but created my own instead, in leiu. Stock images courtesy of Dollarphotoclub. Fincher’s most popular posts cover topics such as Modesty, Male/Female friendships, and BDSM, and how they relate to Christian faith.